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Keep it simple. Drive results.

Make the change from selling products to selling value.

This is the rallying cry for every B2B marketing sales leader today. It’s easier said than done.

2021 Gartner Magic Quadrant

The ValueSelling Framework® is positioned in the Leader Quadrant for Sales Training Service Providers.

Award-winning Virtual Instructor-Led Training

We excel at delivering participant-focused interactive live training customized for your needs. Don’t just take our word for it. SellingPower placed ValueSelling in their Top 20 Online Sales Training companies.

What is ValueSelling?

The ValueSelling Framework® is a practical sales methodology that focuses on the buyer and the value they receive by doing business with you and your organization. Compete on value, not price, with ValueSelling.


Your team is moving fast and hard with pressures coming from all angles. What drives revenue is keeping it simple. Simplify the way you prepare, qualify, advance, and close your deals.

ValueSelling gets to the heart of what drives the deal from your buyer’s perspective: The impact or value of resolving their business issues.

Tired of training efforts that end as soon as the workshop is over? ValueSelling is a simple integrated framework that keeps everyone laser-focused on the buyer.

Achieve Measurable Success

Leading organizations around the globe have chosen ValueSelling for customized training, reinforcement and consulting that delivers impressive results.


Increase in Sales Productivity



Increase in Deal Size

Market Track


Revenue Growth YOY


Enterprise Account Manager

Enterprise Account Manager

Great program with highly relevant content. JB does a great job of delivering the content and keeping the atmosphere fun and open.
Area Sales Leader

Area Sales Leader

I’ve been to a lot of this type of training and yours was the best by far! Very practical. Most importantly, very specific actions we can take immediately.
Account Manager

Account Manager

JB’s demeanor was a primary motivator. The instructor can make or break the experience. Great flow, no “death by PowerPoint.”
JB Bush

About JB

With more than 25 years of success in senior management and executive sales positions with established companies as well as start-ups, JB has successfully navigated the complexities of nearly every type of sales challenge.