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Sales Training

JB is a great facilitator. Love the passion! This is a great program that will help drive sales.

Senior Director

Major Accounts


350 Vista Madera
Newport Beach, CA 92660

+1 949 307 1870


Value-based Sales Training

Is it difficult to find a sales process that satisfies your complex and individual sales needs?

You are unique. Your company’s mission, vision, and challenges are yours alone, and they distinguish you from your competitors.

At ValueSelling Associates, we understand that unique enterprises require unique solutions. Our award-winning value-based sales training was designed for salespeople, by salespeople. Our ValueSelling Framework is scalable, customizable, modular, and flexible enough to address virtually any sales challenge in any industry.

Engage your leadership to understand your sales challenges


Diagnose root causes of your sales issues


Design a practical & tailored program

Train your sales force to effectively use your program as a team

Support your ongoing efforts to create positive change

Transfer ownership of sustaining the process and methodology to your managers and leaders

ValueSelling Associates, Inc. offers custom instructor-led workshops and elearning courseware for sales teams and customer-facing professionals


  • Sales engineers or pre-sales support
  • Post-sales support or implementation consultants
  • Marketing
  • Customer Service
  • Other customer-facing professionals and teams within your organization
  • Inside sales
  • Direct outside sales
  • Channel sales
  • Major account/Strategic account sales
  • Sales departments that integrate or blend the above methods

With our value-based sales training, we apply the specific tools and processes that relate directly to your business challenges, including:

  • Instructor-led and Virtual Instructor-led Training
  • Assessment
  • Reinforcement
  • On-demand Online Courses
  • CRM/SFA Integration