Keep it simple. Drive results.

eValueSelling Fundamentals


  • Learn about organizational roles & power strategies
  • See how O-P-C Questions identify, validate, gain access & maintain access to power
  • Do activities to validate understanding
  • Apply ideas to try on the job

A quick introduction to the ValueSelling Framework® method

Now, you can quickly learn the essential components of the ValueSelling Framework® in less than three hours, anytime and anywhere. Whether you’re preparing for an upcoming workshop or want to learn independently, eValueSelling Fundamentals will meet your needs. Completely up-to-date with the latest adult instructional design principles, you will learn concepts in the context of real-world examples. From using the Qualified Prospect Formula® to determine the health of your opportunity, to using the ValuePrompter® to prepare for your next call, this online course will help you get ready to accelerate your sales to the next level.

What Will You Learn?

  • Acquaint yourself with ValueSelling Framework vocabulary, terms, processes, and concepts in less than 3 hours
  • Practice using the ValuePrompter® by creating one for your next sales call
  • Practice using the O-P-C Questioning Process in an interactive simulation

eValueSelling® Fundamentals is typically included as part of a blended learning program for our clients.


  • Four modules cover ValueSelling Framework concepts. Each module is approximately 20 minutes long.
  • Learn at your pace. Revisit and refresh any concept anytime.
  • Comprehensive Knowledge Challenge tests your understanding.
  • Practical downloadable workbook.
  • Simulations and games based on a real-life case study.
  • Rich media video explanations.
  • Available in 8 languages: Chinese, Japanese, Korean, Italian, German, French, Spanish (European and Latin American), English


  • Engage
    • Power
    • OPC Questions
  • Qualify
    • Differentiated VisionMatch
    • Value
  • Advance
    • ValuePrompter
    • Opportunity Assessments
    • Anxiety Questions
  • Close
    • Mutual Plan
    • Reversed Timeline